The trade show attack plan
This plan is actually very easy to do and will cut your normal costs of doing this kind of promotion down by 90% or even more.
What if you could get your offer in front of your target niche and be the only offer of its kind at the entire show virtually every time?
What if you could do this for less than 10% of what it would normally cost you to do such a show?
Are you ready for it?
It’s really super simple.
Here’s how it works:
1. Find the appropriate trade shows that are taking place in your area. Some great ones for Joint ReForm™ are the following: RV shows selling and showing motor homes, Golf shows, AARP shows, Mobility scooter shows, Quilting shows, timeshare shows, vacation shows targeting 45 years of age and older. You get the idea.
Did you notice I did not say health shows?
Why not health shows? Well, sure you can do those too but your offer gets lost in a sea of other health offers at every single booth.
2. Print up full color flyers about Joint ReForm™ (as the example). If it’s a 2 day show with 20,000 attendees you will need 3,000 flyers minimum.
3. Make a deal with one of the booth vendors that you can put your flyer on their table (booth) and you will buy the vendor and the employee lunch each day (for a 2 day show) at the local restaurant near the show. Or put their ID on the flyer and offer them $1.00 for every lead. There are tons of things you can offer them in exchange.
The point is they are not using that space, you offer them something of value and you get your offer out there for pennies verses say $1,500 for the booth at an RV show.
4. If you prefer you can pay to be a bag stuffer. Every person that goes to the show gets a bag with a bunch of flyers in it. You can pay to be one of those flyers. This will get decent responses but is not as good as the table top method. On the table they picked it up, are interested and put it in their bag. They already have recognition.
This method can be done at senior baseball games, bingo parlors, hair salons, etc. You give the owner a code and credit for the sale with $1 each and dinner for 2 if they get you 100 sales or whatever other payment methods you like.
Give it a whirl; you’ll be glad you did.
Patrick